Photo: Finn Waring

flowerovlove – BOYS

flowerovlove, the emerging indie-pop star, has done it again with her latest single “BOYS,” a bubblegum pop anthem that captures the essence of teenage infatuation with a vibrancy that only she can deliver. This track is a perfect concoction of soaring vocals, blissful beats, and an infectious hook, making it an instant favorite for Gen Z listeners who crave both introspection and a danceable beat.

The single kicks off with a playful melody that immediately sets a whimsical tone. flowerovlove’s vocals are enchanting and effortless, drawing listeners into her world where every boy she encounters becomes a source of fascination and delight. She sings, “I like the ones MIA / And the ones that wanna stay / The ones that wear my makeup / Get jealous of my shoes,” a testament to her diverse taste and the excitement that comes with every new crush. Her lyrics are relatable and capture the giddy, heart-fluttering feeling of infatuation that many young people experience.

In “BOYS,” flowerovlove delves into the all-consuming nature of a crush. She describes the sensation of being so deeply infatuated that you “can’t eat, sleep, think or breathe.” This sentiment is beautifully reflected in the accompanying music video directed by Michelle Helena Janssen. The visual narrative showcases flowerovlove in a dream-like state, manifesting the boy of her dreams and dancing with him before he vanishes, leaving viewers to wonder if he was ever real or just a figment of her imagination. The video complements the song perfectly, adding a layer of fantasy and whimsy that enhances the overall experience.

Production-wise, “BOYS” is a polished gem. Produced by Jonah Summerfield and Rob Milton, with additional production by flowerovlove herself, the track features glistening synths, crisp percussion, and a beat that’s impossible to resist. The production team has worked magic to ensure that every element of the song shines, creating a soundscape that is both contemporary and timeless.

Born Joyce Cisse, the 19-year-old Londoner is rapidly becoming a name to watch in the music industry. flowerovlove’s ability to fuse sunny, soothing melodies with introspective lyrics has garnered her a dedicated fanbase and critical acclaim. With nearly 20 million combined global streams from her previous singles, “Coffee Shop,” “Next Best Exit,” and “a girl like me,” she is undoubtedly on the rise.

Flowerovlove’s knack for storytelling through her music is complemented by her striking sense of style and her seamless integration of her passions for nature and fashion. She’s not just a musician but a multifaceted artist who walked at Paris Fashion Week and collaborated with high-profile brands like Gucci, Maison Kitsuné, Adidas, and Swarovski. This blend of talents makes her the epitome of a Gen Z icon—dynamic, creative, and unapologetically herself.

Her upcoming performances at major festivals, including her Glastonbury debut, Live At Leeds, Camp Bestival, Tramlines, and Kendal Calling, are highly anticipated. These live shows promise to be as captivating as her recorded music, offering fans a chance to experience her vibrant energy in person.

“BOYS” by flowerovlove is a delightful track that perfectly captures the essence of youthful infatuation. It’s dynamic, fun, and irresistibly catchy, making it a must-listen for anyone who enjoys indie-pop with a sprinkle of whimsy. Flowerovlove’s unique blend of relatable lyrics, captivating visuals, and polished production make her one of the most exciting new artists on the scene. So put on your dancing shoes and get ready to fall in love with “BOYS”—it’s a song that will have you hitting the replay button again and again.