Camila Cabello – I LUV IT (feat. Playboi Carti)

Let’s never accuse Camila Cabello of not being experimental, not when she’s got a track like “I LUV IT.” In the Charli XCX-esque song, the “Havana” hitmaker welcomes and basks in the glory of chaotic love. She doesn’t care if it’s got form or reason, she’s confidently in a “super twisted, sick, addicted” love and that’s more than just okay.

Weeks before the release, Cabello started teasing the new era. First of all, by doing the time-honored tradition of wiping the Instagram page and filling it up again with tidbits from the new era. Once fans heard a snippet of the upbeat and fast-paced track, they just couldn’t wait to have it released. However, fans did express their surprise at her choice of collaborator for the new single, calling Cabello and Playboi Carti the weirdest duo of the decade.

For the song, Cabello did a bit of a throwback by sampling Gucci Mane’s 2009 single “Lemonade” – I mean the sample route worked so well for Jack Harlow on his smash hit “Lovin On Me” that you can see the allure of the idea. It also interpolates Rihanna’s 2011 track “Cockiness (Love It),” so best of both worlds, I guess.

The song marks Cabello’s first single from her upcoming fourth studio album. Speaking on the song via a press release, she said: “Certain things in our human realm do make me feel like I’m in outer space, and the very rare few times where I’ve had incredible chemistry with someone is one of them. Part of that cocktail is also the emotional drama between you and that person, and the chaos and butterflies and nerves and passion. It’s unsustainable and not peaceful and exhausting, but also, I luv it.”

A song this beautifully chaotic has got to be complemented with a music video equally as chaotic, and in the music video, we see the “Bam Bam” songstress going through so many experiences. In some of the scenes, she’s chased by vicious dogs, hugging fast to a tree because she’s scared of what’s on the tree, pinned to the ground by a physically fit female, or even at the hospital with an arrow poking out of her chest. However, there are scenes where she’s displaying some power, like shooting up a bedroom with her fingers and putting on dance moves with a couple of dancers at the supermarket.

For the video, Cabello employed the creative talents of Nicolás Méndez.