Ava Max – My Oh My

Ava Max just launched the AM3 era with a catchy confidence-boosting party-it-up anthem that literally blows the lid off of “Million Dollar Baby,” and I say that with love knowing most of us haven’t stopped playing “Million Dollar Baby” since it dropped. It may not be “Diamonds and Dancefloors” anymore, but if I’m to judge by “My Oh My,” I’d say we’re going to be having one hell of a party whenever the record drops.

It’s so fresh to see music find its way back to the happy, untortured side of it. The same can be said about Dua Lipa’s game with Radical Optimism. We are also so ready to Brat it out with Charli XCX on her upcoming album. Of course, there’s still Taylor Swift’s The Tortured Poets Department, but uh… so far we’ve been coming up happy (*checks notes to see if Billie Eilish has announced an album this year).

“My Oh My” literally wants us to party like we’re “Bella and Gigi” and take pictures like we’re “Kim and Khloe” and walk in like “Naomi.” All they gotta do for us is to roll out the red carpet. “I’m like, “My, oh, my / Baby, this my kind of night” (Baby) / Flashin’ lights up on my body / Feels like ’90s paparazzi,” she sings in the easily memorable chorus.

Prior to the release of the song on Thursday, April 4, Max had teased it on her socials, and some fans got to hear the song when it was featured in coverage for the MLB’s 2024 Opening Day on the MLB Network and their affiliated social media accounts.

The press release describes “My Oh My” as “the ideal anthem to kick off a night on the town.” Max co-wrote the song with J Bach, Sam Martin, and Charles Roberts Nelsen. It is accompanied by a fiery Hunter Moreno-directed music video that beautifully showcases the Max persona to the fullest. Matt Steffanina worked with Max and a number of male and female dancers on the elegant choreography we see in the music video. In the music video, we see her having fun, receiving lots of press attention, and showing off her glowing red car – what more can anyone want?

The music video premiered on MTV Live, MTVU, MTV Biggest Pop, and on the Paramount Times Square billboards. This latest effort comes after her dance-pop smash with Kygo in the Shakira-inspired single, “Whatever.”

Fans are so ready for this back-to-platinum-blonde era.