girl in red – DOING IT AGAIN BABY

Since girl in red rose to fame with “I Wanna Be Your Girlfriend” and “We Fell in Love in October” in the late 2010s, the Norwegian singer-songwriter’s artistry has evolved multiple times. On March 7, 2024, girl in red released a new single, “DOING IT AGAIN BABY,” the almost-but-not-quite title track for her upcoming album — I’M DOING IT AGAIN BABY!. The song “DOING IT AGAIN BABY” follows another pre-release single from the album, “Too Much,” which was released back in February.

In short, “DOING IT AGAIN BABY” could be summarized in one word: fun. It’s just fun. The single’s upbeat production and girl in red’s vocal styling make it feel like it belongs in a teen comedy movie, specifically a scene where the main characters are feeling themselves while in cahoots, or peak hijinx, with one another.

There is an air of confident rebellion to it, and girl in red both makes fun of her confidence and relishes in it, most notably with the lyrics, “Got my Ray-Bans on and I’m rolling with the boys / Having all this swagger was never a choice / My big fat ego is making me say / ‘This 99 Vintage has impeccable taste.'”

Percussion instrumentals elevate the song’s chorus. Even though the lyrics might not seem as weighted compared to some of girl in red’s previous work, the lyrics perfectly capture the singer’s confidence and transfer that invincible feeling to listeners.

I’m on a new level, something’s got me feeling like / I could be inflammable, and I might be / I’m gonna light it up, nothing’s gonna stop me / If I say this is what I want, yeah” girl in red sings in the chorus of “DOING IT AGAIN BABY.”

Along with the single itself, girl in red also shared an official visualizer to accompany the song. The visualizer shows girl in red during what one can assume is the photo shoot for the I’M DOING IT AGAIN BABY! album cover. Wearing a brown suit and red knit hat, girl in red walks onto a set where a large banner reading “I’M DOING IT AGAIN BABY!” hangs against a white background.

She stares at the banner, her back to the camera, before walking up to it and trying multiple poses. At multiple points in the visualizer, girl in red leaves the set before returning to try a new pose or cover idea. Toward the end of the song, fans see what is known to become the album cover, as girl in red quickly runs across the stage in front of the banner.

“DOING IT AGAIN BABY” is an energetic and rejuvenating track that lets listeners know sometimes the best thing you can do is let loose. Fans of girl in red can expect the album I’M DOING IT AGAIN BABY! on April 12, 2024.