Kim Kardashian Launches a Return to Makeup with SKKN by Kim

In a recent Instagram post, Kim Kardashian shared the exciting news of her return to beauty with the upcoming launch of SKKN by Kim. Described as a line where “skin-loving formulas meet high-performance glam,” the collection promises a harmonious blend of skincare benefits and stunning aesthetics.

The lineup includes the Soft Matte Lip Color, a collection comprising 10 full-coverage velvety matte lipsticks, a Lip Liner featuring 15 long-wear matte lip pencils, and a Classic Mattes Eyeshadow Palette boasting 12 warm and cool nude shadows in silky matte finishes. This diverse range reflects Kardashian’s commitment to providing universally flattering cosmetic essentials that not only enhance beauty but also prioritize clean, hydrating formulations.

Kardashian shed light on her recent shift toward a skin-first approach in her beauty routine. With the development of SKKN by Kim, her vision goes beyond mere cosmetics. She aims to deliver products that are not only clean and hydrating but also contribute to improving the look and feel of the skin with every wear. This signifies a strategic evolution in Kardashian’s beauty philosophy, placing emphasis on holistic skincare benefits.

This venture into makeup comes on the heels of Kardashian’s exclusive focus on skincare. Following the successful launch of her premium skincare line, SKKN by Kim, in June 2022, she decided to redirect her efforts toward curating products that prioritize skin health and radiance. This marked a departure from her earlier ventures, including the closure of her cosmetics line, KKW Beauty, in August 2021, and the discontinuation of her fragrance line, KKW Fragrance, in April 2022.

The scheduled launch date for SKKN by Kim Makeup is January 26 at 9 am PST. Beauty enthusiasts and Kardashian fans are invited to join the waitlist online for exclusive access to the collection. By doing so, they secure a coveted spot at the forefront of the beauty revolution, becoming the first in line to experience the transformative fusion of skincare and high-performance glam that SKKN by Kim promises to deliver. Kardashian’s return to the beauty scene is poised to redefine industry standards, offering a sophisticated and comprehensive approach to beauty that aligns with the evolving preferences of today’s consumers.