Rhode Launches Pineapple Refresh Facial Cleanser

Hailey Bieber’s Rhode is venturing into new territory with the introduction of its first facial cleanser. Unveiled on Wednesday, the Pineapple Refresh Cleanser adds a vibrant dimension to the brand’s repertoire, aligning seamlessly with its existing lineup of skin- and lip-glazing products.

This golden elixir, set to launch officially on Rhode’s website on January 25, marks a significant expansion for the brand. Priced at $28, the Pineapple Refresh Cleanser incorporates a blend of hydrating ingredients, including glycerin and hyaluronic acid. Additionally, polyglutamic acid takes the stage to lock in precious moisture, while green tea extract lends its soothing properties to the formula. The star ingredient, the pineapple enzyme, not only imparts its name to the product but also contributes to gentle exfoliation, promising a revitalizing cleansing experience.

Hailey Bieber enlisted the help of her model friends for the launch– Candice Swanepoel, Ajok Daing, and Bianca Blakeney – creating a visually stunning tropical-themed campaign. This move not only emphasizes the playful and refreshing nature of the Pineapple Refresh Cleanser but also underlines the collaborative spirit and camaraderie within the modeling community.

The expansion into facial cleansing is a strategic move for Rhode, solidifying its commitment to offering a comprehensive skincare experience. The Pineapple Refresh Cleanser, with its hydrating and exfoliating prowess, is poised to become an essential component of skincare routines, aligning with Hailey Bieber’s vision for intentional and explorative beauty in 2024.

As Rhode continues to make waves in the beauty industry, the Pineapple Refresh Cleanser stands as a testament to the brand’s dedication to innovation and its ability to cater to the evolving needs of skincare enthusiasts. With a focus on hydration, protection, and now cleansing, Rhode is poised to redefine beauty rituals and elevate the sensory experience of skincare. The Pineapple Refresh Cleanser isn’t just a product; it’s a flavorful invitation to indulge in a tropical escape while caring for your skin. Get ready to embark on a skincare journey where every step is a delightful celebration of radiant and refreshed beauty.