The Jonas Brothers And The Children’s Place Launch ‘Best School Day Ever’ Campaign

The Jonas Brothers have partnered with The Children’s Place to launch their new campaign, “Best School Day Ever.”

In addition to that, both the specialty children’s retailer and band are hosting an awe-inspiring contest that ends on July 30 in which one school will be gifted a $100,000 grant that will go towards their school’s improvement and have the opportunity to attend a private Jonas Brothers concert at an undisclosed location in August.

Any parents with children in grades kindergarten through eighth grade who are enrolled in a non-tuition-based school for the 2023-2024 academic year can nominate their child’s school through The Children’s Place mobile app.

You can also find the contest rules and the brands’ newest back-to-school product collections that include expressive and empowering t-shirts, backpacks, vibrant polos, on-trend denim and footwear, and much more that can be purchased on the app.

Now that Nick, Kevin, and Joe Jonas are fathers themselves, they are dedicated to giving back to their community and helping empower children on their educational journey.

The campaign shows the brothers giving Kevin’s oldest daughter Alena a first-day-of-school pep talk. The clip also showcases the brand’s newest Back-T0-School collection and is made to inspire kids to look and feel confident for their first day at school and beyond. The cheery video shows daydream sequences of Alena’s “Best School Day Ever,” which then ends with a musical performance of the Jonas Brothers’ latest single “Celebrate”.

In the press release, Joe Jonas said, “Providing for a better tomorrow for children is what it’s all about. Kids can change the world, and being able to support them and their school communities with this $100,000 prize… we feel a lot of gratitude to join The Children’s Place on their mission to give back and inspire the next generation of learners to chase their dreams”.

In addition to all of the above, the retailer will continue to scale its national program of refurbishing public spaces in local communities as Learning Centers by launching an additional three learning center locations throughout the rest of 2023. Working collaboratively with local libraries and community centers, The Children’s Place Learning Centers will feature thousands of school supplies, books, and educational toys. They will also have comfortable seating arrangements, chalkboard walls, and inspiring wall murals and artwork.

The centers will serve as a safe haven will children in each community can access reading materials and learning supplies while allowing themselves to thrive in imagining.