Opening with gentle piano chords that set a somber and reflective tone, JVKE’s latest single, “this is what losing someone feels like,” is a poignant reminder of the pain and heartbreak that comes with losing someone close to you. The raw and emotional track captures the universal experience of loss, with JVKE’s detailed lyrics and powerful vocal delivery creating a deeply moving listening experience.
The American singer-songwriter, producer, and social media personality, Jacob Lawson, better known as JVKE shares one of his most touching vocal performances in this new track. Full of emotion and vulnerability, he sings about the pain of losing someone you love with open-ended lyrics that give room for the listener to interpret and build the relationship with the song in a way that fits their own life plot.
“this is what losing someone feels like” is full of really special moments, however, particularly the chorus is a hauntingly beautiful moment, with JVKE’s voice soaring over the instrumentation as he sings the title of the song itself. The incredible picture lyricism allows the listener to generate imagery that directly goes with the song in their head, almost as if it was a choose-your-own-adventure movie. With minimalistic production undoubtedly ads add depth and texture to the overall sound, with gentle strings that swell in the background increasing the intensity of the feelings being transmitted and received throughout the song.
About the song, JVKE says, “loss is universal. I intentionally didn’t specify the relationship that I wrote this song about. it’s meant to be open-ended and interpreted by the listener. we’ve all lost someone somehow, and it’s time we start processing that loss together.”
The new track comes directly after the artist’s massive hit single “golden hour” which reached the top 10 on the US Billboard Hot 100 and gained him thousands of new fans including fellow musicians like Alicia Keys. JVKE also performed at his first-ever SXSW this past weekend and he’ll be performing at his first-ever headline tour this upcoming summer.
With a pretty fast, almost meteoric rise, JVKE has been standing out amongst his peers and has managed to establish himself as a genre-bending artist who has the creative flexibility to not only capture multiple audiences but also to work with some of the biggest names in the game including Martin Garrix, Eric Bollinger and Galantis. With his debut album already out, and a tour on the horizon, we can only hope more music is in the pipeline as this exciting new talent is just getting started.