After continuously teasing the release throughout his “END OF THE WORLD TOUR” last year, Grammy Award-nominated multi-platinum recording artist The Kid LAROI has now finally dropped the highly-anticipated new single, “Love Again.” The track first premiered in The Kid LAROI’s Wildest Dreams Island on the video game Fortnite, which was a first-of-its-kind premiere activation as it enabled fans to go on a quest throughout the cyber city Laroitown, attend a concert, including fan-favorite tracks, and even join a virtual afterparty that included a listen to his latest offering.
Ever since his international breakthrough in 2020, the singer’s success has climbed rapidly. From earning gold, platinum and multi-platinum certifications, to peaking at No. 1 on the US Billboard Hot 100 with the Justin Bieber-assisted mega hit “Stay,” to reaching the top with his previous Fuck Love project, The Kid LAROI’s genre-bending signature sound has gained him an huge, ever-growing fanbase and the new track once again demonstrates his growth as an artist.
Following his previous single, “Can’t Go Back To The Way It Was,” from earlier this month, “Love Again” will also be part of his upcoming project, The First Time. Even though it hasn’t got a release date yet, it is due to be out this year. With introspective lyrics such as “I crashed my car into a wall / I tried to text, I should’ve called” and “Can we find love again? Is this time the end?” we find LAROI reflecting on a failed relationship and sharing the desire to rekindle, illustrating emotions that are probably relatable to everyone who has ever gone through a break-up. Paired with vulnerable, heartfelt vocals and the captivatingly melodious Omer Fedi & Cirkut production, “Love Again” is another great effort from the superstar.
The release comes with a cinematic music video and an even more stunning backdrop by the beach, shot by Adrian Villagomez. It’s no secret that life-sized dolls are having a bit of a moment right now after the somewhat creepy yet sophisticated M3GAN debuted on our big screens, and the artist has effortlessly jumped on this pop culture occasion. Pursuing a relationship with his very own doll, who even has her own Instagram account (check out @londond0ll), we find the rather odd couple go through a toxic ride – from fighting to breaking up to ignoring each other and ultimately getting back together, the visuals are a rollercoaster of a journey and brilliantly depict the sentiments of the release.