PRINS shakes up the dance floor in her rousing new offering “That’s the thing x.” Yes, the “x” is totally necessary. Why? Because “That’s the thing x” blows one final kiss at the now deranged ex-lover who PRINS has been around the block with far too many times.
Kiwi pop princess Alannah Prins, simply known by the name PRINS, has been gearing up for her UK breakthrough over the last three years, a period in which she has successfully dominated the commercial pop charts and beat the likes of both Kylie Minogue and Years & Years — impressive feats for a newcomer.
Hailing from New Zealand, PRINS has been warmly welcomed into the flourishing music scene over in Aotearoa, quietly refining her now point-perfect musical abilities in preparation to go global. Although, even in moments where the majority of the world laid low, PRINS set free “Don’t Say It” in 2020, a thunderous addition to her catalogue that proved how serious she was about her music.
The singer’s expertise in producing compelling electro-pop is second to none, and with “That’s the thing x,” her ninth release to date, we witness PRINS experiment with downtempo sonics, and it is stunning.
PRINS sings, “Crossed the line too many times, what does it mean? / Built up walls so high, can’t see them coming down.” Pulsing sonics blend seamlessly with PRINS’s rich and soulful tone to assemble a mammoth chorus. “I don’t need another replacement / I like the unknown / Told you I would hold you close enough to protect it / But I keep letting go,” parting ways from her lover, the singer enters this next phase of her life solo.
“That’s the thing x” arrives at a pivotal point in PRINS’s career, having already cemented her status as Christchurch’s pop commander who knows a thing or two about constructing eclectic club anthems, this bold release may surprise her usual audience, but let’s face it, they’re in for a treat.
Co-written with Marlon Gerbes — keyboardist of the iconic Kiwi pop rock septet Six60 — produced by House of Wolf, and mixed by renowned engineer Pierre-Olivier Couturier, the track has been blessed by a star-studded team including Grammy Award-winning engineer Chris Gehringer, whose Midas touch has elevated the works of Lady Gaga, Dua Lipa, and Lil Nas X to name a few.
Taking to Instagram, the artist states that “a new chapter of PRINS” is on the horizon, “That’s the thing x” being the scrumptious appetizer. All we can say is we’ve got a huge appetite, and we’re eagerly anticipating the main course.