At the apex of innovation, fashion and beauty spaces continue to be disrupted by the ever-changing technology sphere. With an iconic collaboration that brings the digital world of video games to your fingertips (literally!), enter Xbox hand-in-hand with renowned global nail brand OPI. With an inclusive array of colors as diverse as the players behind their controllers, the trailblazing partnership offers a slew of refreshing springtime staples ahead of the 2022 season.
The playful collection boasts 12 striking hues reflecting the vibrant worlds of notable Xbox Game Pass titles in a variety of finishes: GelColor, Infinite Shine, Nail Lacquer, and Powder Perfection. Official Xbox news and information website, Xbox Wire, shares a full description of the shade range below:
Quest For Quartz: A shimmery rose quartz that will put you in the winner circle.
Pixel Dust: A shimmery mauve pink that will pixelate your world.
Racing For Pinks: A crème rose that will rev your engine.
Suzi Is My Avatar: A creamy pink-nude that will give you virtual power.
Trading Paint: A crème apricot you’ll race to the finish for.
Heart and Con-soul: A shimmery crimson red that takes nails to the next level.
The Pass Is Always Greener: Meet your matcha with this creamy pastel green.
Sage Simulation: Get lost in a shimmery sage green simulation.
You Had Me at Halo: A shimmery galactic blue that will give you sparkly stats.
Can’t CTRL Me: A shimmery robin’s egg blue that cannot be CTRL’d.
Achievement Unlocked: Unlock a world of color that’s lilac optimized.
N00berry: Berry boost your nails with this deep crème purple.
Are you ready to press play? For a limited time, head to your local retailer where OPI nail polish is sold to access the complete lineup of shades. Nail Lacquer finishes are priced at $10.50 while Infinite Shine checks out at $13. And although the display of colors will undoubtedly bring your manicure game to the next level, the fun doesn’t end when your topcoat dries. Players with an eligible purchase can further unlock their creativity with hue matching, exclusive in-game content for Forza Horizon 5 and Halo Infinite titles.
In an otherwise unlikely pairing, Xbox and OPI successfully established a bridge between their respective audiences through originality, expression, and artistry. With community and ingenuity at the foundation of both the gaming and beauty industries, the two corporations created a prosperous business model highlighting the importance of discovering common ground. A funky shade of nail varnish is certainly able to add a bit of extra charm to any hand, but perhaps even more impressive is a brand’s ability to bring people closer together.
Find your own inspiration by heading to OPI’s nail art webpage to unleash nine unique looks from the curated collection. Between the aptly named Can’t CTRL Me to Quest For Stripes, secure a dedicated look suited for the polish lover of every skill level.
Let’s play! Level up your nail game today by shopping the full assortment directly at the OPI website.