Hardware LDN is a London-based and owned fashion house established in 2014 by Jessica Horwell, a born and bred London girl. They specialize in high-end clothing, accessories, and outerwear. Hardware LDN guarantees high-quality and environmentally friendly merchandise. Jessica Horwell, a self-taught fashion designer, experimented with her style as she grew up. She drew inspiration from the city’s diverse subcultures, from punks to rockers, skaters, metalheads, and urbanites.
Jessica Horwell returns to New York Fashion Week this winter, captivating the city with her signature interpretation of sexy elegance. Hardware LDN’s classic grunge and glamor style is elevated by the practical use of mixed materials and pops of color.
Horwell unveils a classic leather bomber adorned with the words “Fearless,” “Grateful,” and “Relief” in collaboration with Biohaven Pharmaceuticals to raise awareness of effective treatments for those who suffer from acute migraines. Amy Marietta, a model who has lived with the disease’s debilitating effects, walked the runway to showcase Nurtech® ODT’s ability to alleviate symptoms in stimulating environments, enabling them to be completely present in their lives.
Jessica founded Hardware LDN intending to create a brand that encapsulates her vision of London street fashion in all of its eclectic glory. Hardware LDN has quickly gained a following for its edgy, bold, and provocative designs, which give the wearer an attitude synonymous with London’s streets. Hardware LDN embodies the notion that it is much more than a high fashion brand, with elevated fabric selections and statement trims. Blended fabrics add depth and texture, while bold color pops counterpoint with previous black leather collections. Horwell’s design codes include shape-enhancing accents like balloon sleeves and fur cuffs, as well as form-fitting dresses and visually appealing knits.
Hardware LDN is a fashion and lifestyle brand based in London that brings together the city’s young, free, and outspoken minds. This daring mix of femininity and boyish cuts exudes power and vigor. Metal accents splinter linear patterns woven throughout the pieces, evoking Horwell’s first foray into custom creations that stayed true to the Hardware LDN DNA.
Demand has skyrocketed as the brand’s DNA is deeply established in using one-of-a-kind leather and hardware. Jessica is now creating custom stage and tour pieces for some of the world’s most well-known recording artists. She’s also expanding her statement accessories line, with all production taking place within a 10-mile radius of her bespoke design studio in London.