Fiorucci’s AW21 Collection Snow Cruiser, the latest offering from artistic director Daniel Fletcher, is tongue-in-cheek, flirty, a bit wild, and sarcastically Fiorucci. Snow Cruiser, despite the name, is scalding — a sexy winter-hued collection set on the backdrop of a technicolor vision.
The KO Collective produced photoset was shot by the legendary Conor Clinch, who has previously worked on larger-than-life campaigns for Gucci’s “Overture of Something That Never Ended” miniseries, Vogue Italia, and Perfect magazine. In this shoot, Clinch takes his signature highly saturated, ’80s-inspired style and twists it on its head to create an escapade into a winter wonderland.
Wrapped tenderly in between the faux shearling bucket hats and logo scarves, you’ll find Fiorucci’s newest iteration of its iconic angels, the “Snowy Angels,” which appear on everything from cotton jerseys and sweatpants to tees and crop tops. The energy throughout the campaign is rambunctious: a winter collection set on the canvas of freshly tanned bodies, sweat beading on their foreheads not from hiking a restless terrain, but from the high-energy dance party taking place in the crafted icy landscape. Long-time fans of the brand will recognize the shirtdress silhouette and use of archival graphics, while newcomers will enjoy the modern and fresh crop tops and fashionably relaxed sweats.
The light blue knit sweater emblazoned with both an orca and a pop-art version of the Fiorucci logo, and the small bright magenta handbag with the original Fiorucci angels, and especially the totally tubular Y2K-inspired maxi dress (with a blue all-over “Fiorucci” print and a Dalmatian spot background) all encompass one thesis: Fiorucci’s Snow Cruiser is a sexed-up, campy ode to both Y2K glory and the winter months that lie ahead.