Kristen Stewart
Juergen Teller / Chanel

Kristen Stewart Stars in Chanel’s Dreamy Metiers D’Art Pre-Fall 2021 Campaign

After making waves for being the stylish solo audience at Chanel’s Pre-Fall Metiers D’Art Pre-Fall 2021 show, Kristen Stewart is now embodying the collection she watched walk down the runway. Photographed in the Château de Chenonceau, where the show took place, Stewart wanders around the lush foliage and autumn scenery, posing in some of the most magnificent garments. 

The visuals for this collection, including Stewart’s shoot and the collection photos, were taken by Juergen Teller, the legendary German photographer, in his first partnership with Chanel. While it is noticeable that this campaign visually differs from the highly stylized, glittering aesthetic of Inez & Vinoodh, something about Teller’s naturalistic take on the fashion house molded with Stewart’s more relaxed vibe seem to marry together perfectly. For a show that took place in the midst of the global pandemic, streamed on YouTube approximately 2.2 million times and trending on fashion Twitter, the idea of accessibility that is present throughout these images seems fitting. Most of those 2.2 million people aren’t high-fashion customers, and through presenting a Metiers D’Art collection (known for its expert, luxurious craftsmanship) in a more down-to-earth level, it not only excites the potential buyers, but also all of the house’s future clientele. 

The standout look from this photoshoot is the black mesh criss-cross top pattern dress with the floor-length tulle skirt. In the show, it was stylized with a red heart CC locket and golden peep-toe heels. Taking away the accessories and focusing on the dress, paired with Stewart’s fearless and bold facial expressions allows for a focus on what brand ambassador Lily-Rose Depp described at the Haute Couture Spring/Summer 2021 Show as an emphasis on “how the clothes makes you feel,” which is integral to the ethos of Chanel. 

The Pre-Fall collection will be available to purchase in June on Chanel’s website and in boutiques.