beauty bakerie spotlight

Brand Spotlight: Beauty Bakerie

The newly popular cruelty-free makeup brand that’s taking the world by storm.

Most commonly known for its insanely cute baking themed packaging, Beauty Bakerie is a Black-owned, cruelty-free makeup line that’s slowly been on the rise. The line was launched in 2011 by founder Cashmere Nicole. During her battle with breast cancer, Nicole wanted to be more conscious of what people were putting on and in their bodies. So, with that in mind, Nicole chose to use the best ingredients, making sure the entire line is vegan and paraben-free. 

The brand is pretty affordable, with products ranging between $10-$38. With a wide variety of products for your eyes, lips, and face, Beauty Bakerie has something for everyone. With an impressive 30-shade range, Beauty Bakerie reaches Fenty Beauty levels of inclusivity. It’s a brand that’s good for your face, loving to your race, and easy on your pocket, hopefully making Beauty Bakerie your new favorite line.

You can find Beauty Bakerie on its website and in select Ulta, Morphe, and Target locations. Check out some of their bestsellers. 

Note: We may collect a share of sales or other compensation from the links on this page.


beauty bakerie spotlight

InstaBake Aqua Glass Foundation – $34

Beauty Bakerie’s vegan and cruelty-free Aqua Glass Foundation provides exemplary full-coverage performance. Be prepared for this to cover any unwanted blemishes or uneven tone. Some fans even call this foundation a “real-life Facetune!”

beauty bakerie spotlight

Face Flour Baking Powder – $24

The brand’s finely milled setting powder is a fan favorite. It leaves a beautiful blurring effect, doesn’t have any flashback, and absorbs any extra oil throughout the day.

beauty bakerie spotlight

Organic Blending Eggs – $18

These are some of our favorites! We love applying Beauty Bakerie products using these organic sponges. They provide as much coverage as other popular brands, for a (much) more affordable price point.

beauty bakerie spotlight

Proof Is in the Puddin’ Eyeshadow Palette – $38

This eyeshadow palette is your neutral paradise! With four mattes and five shimmers, this palette will effortlessly take you from day to night. The buildable and super pigmented shadows have minimal fallout and last all day.

beauty bakerie spotlight

Brownie Bar – $18

The concept of the brand lends itself to so many opportunities! Another one of our favorites is the Brownie Bar – which is a contour, bronzer, and highlight palette.

beauty bakerie spotlight

Lollipop Liners Liquid Eyeliner – $18

The Lollipop liner glides onto your lids ultra smoothly for high-impact color that’ll last you all day. Give your eyes the strong pop they need for a fun night out.

beauty bakerie spotlight

Sugar Sticks Lip Liner – $18

Perhaps the best part about these lip liners is the packaging! OK, the variety of colors is also a huge plus. These liners will give your lips definition and help keep your lipstick perfectly in place.

beauty bakerie spotlight

Matte Lip Whip – $20

Available in eight different shades, the Matte Lip Whip is as soft on your lips as it sounds. But don’t underestimate it — it’ll last through dinner, drinks, and the afterparty.