Beyoncé‘s newest addition to her Adidas x Ivy Park collection is well-fitting for those who need to revamp their winter wardrobe. Icy Park combines streetwear with the slopes to serve fashionable looks at the ski resort, gondola lift, or any opportunity to stunt in subzero temperatures.
On Sunday evening, a teaser video shared a glimpse of what the athleisure brand is releasing. Images flash with a snow-capped mountain, multiple womenswear and menswear items, and three figures that look quite familiar. Among these items include snow boots, puffer coats, sneakers, and the two stars of the show — a floor-length coat and reflective co-ord set.
In the past Adidas x Ivy Park collections, it was common to see a few familiar faces other than Beyoncé herself. Celebrities Gucci Mane, Hailey Bieber, and Kaash Paige are joining the new campaign, along with models Akesha Murray, Shi Gray, and Kyla Coleman.
Last year, Beyoncé started the “This Is Your Park” mantra that prompted her audience to discover what their “park” is. It’s clear that her “park” is set in a winter wonderland for this campaign, and she dressed fully prepared in a reflective co-ord set and a seemingly new sneaker line.
Bieber took matching to an entirely different meaning with her hot pink biker shorts and long-sleeve crop top paired with a pink beanie and white platform shoes. If the outfit wasn’t enough, the Adidas-branded car that she is laying on is enough proof to purchase this set.
There’s not many additional details for the release of Icy Park, but I’ll be keeping my coins ready for the limited release.