Emma Chamberlain
Photo: Courtesy of Bad Habit

Emma Chamberlain Named Creative Director of Bad Habit

Shop the new collection at Ulta and Morphe.

From a successful coffee brand and booming YouTube channel to her popular podcast, Emma Chamberlain’s become a jack of all trades. Now, the YouTube sensation can add the titles “creative director” and “global ambassador” to her résumé as she becomes the face of the new skincare brand Bad Habit. 

I’m so excited to be super involved in a skincare brand that looks at life/skincare in the same way I do,” Chamberlain said in a recent Instagram post announcing her new role with the brand. 

Bad Habit’s colorful campaign debuted 10 products promising purposeful ingredients, multisensory experiences, and clean formulas. According to their page on the Morphe website, “We formulate without parabens, sulfates, phthalates, mineral oil, formaldehyde, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, and more.” 

The line ranges in price, the lowest at $18 and the highest at $29. Bad Habit includes cleansers, moisturizers, face masks, a peel, a mist, an oil, and a hand cream. Each product comes with its own unique scent and texture. 

Start your morning with the Wake Things Up Morning Cleanser, which uses mint and matcha, transforming into foam as you massage it into the skin. This cleanser pairs well with the Daily Dose Multivitamin Moisturizer, packed with B5, C, and E to leave the skin feeling soft. 

To wind down at night, there’s the OMZZZ Acai Cleansing Balm, which is a gentle formula that melts away dirt and makeup. The Power Sleep Night Cream includes melatonin, glycolic acid, lavender, and chamomile to help you catch some zzzs. 

For more targeted areas, there’s a Silent Mode Hydrating Hyaluronic Mask to help hydration and a 10-Minute Rehab Green Juice Charcoal Detox Mask to help detox. For daily use, try the Chill Out Adaptogen Hydrating Mist that can be used over or under makeup to leave skin feeling fresh. The Dewd Hemp Nourishing Facial Oil uses hemp to help the skin relax. 

The Total Reboot AHA/BHA Enzyme Peel tackles complexion, for a glowing look. Finally, a Palm Reader Adaptogen Nourishing Hand Cream to leave your hands moisturized without feeling greasy. 

Shop Bad Habit at Ulta and Morphe now.