From a successful coffee brand and booming YouTube channel to her popular podcast, Emma Chamberlain’s become a jack of all trades. Now, the YouTube sensation can add the titles “creative director” and “global ambassador” to her résumé as she becomes the face of the new skincare brand Bad Habit.
“I’m so excited to be super involved in a skincare brand that looks at life/skincare in the same way I do,” Chamberlain said in a recent Instagram post announcing her new role with the brand.
Bad Habit’s colorful campaign debuted 10 products promising purposeful ingredients, multisensory experiences, and clean formulas. According to their page on the Morphe website, “We formulate without parabens, sulfates, phthalates, mineral oil, formaldehyde, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, and more.”
The line ranges in price, the lowest at $18 and the highest at $29. Bad Habit includes cleansers, moisturizers, face masks, a peel, a mist, an oil, and a hand cream. Each product comes with its own unique scent and texture.