Media mogul and beauty powerhouse Kathleen Lights honors Hispanic Heritage Month with an exclusive collection of go-to basics dubbed “Libre.” Launched exclusively for her apparel company Lights Label, the line aims to celebrate her Cuban culture by paying homage to “faith, family, love, opportunity, hope, and most importantly, freedom.”
While the public may know the tycoon as “Kathleen Lights,” the story behind the “Libre” series offers an intimate look into the woman behind the camera: Kathleen Fuentes. Known to many as one of the most successful bloggers on YouTube since her 2013 debut, Fuentes maintained a crucial role in the shaping of influencer culture as we know it today. To date, the creative boasts over 4.1 million subscribers (and counting).
Having collaborated with some of the most coveted beauty brands including Colourpop, Ofra, Makeup Geek, and Morphe, Fuentes is no stranger to the retail space. Fostering the knowledge garnered throughout her career, she’s taken on the title of international businesswoman and launched numerous innovative projects of her own accord. The commendable success Fuentes has proven thus far undoubtedly places her not only into icon status but as a legend in the market.
In its entirety, the “Libre” collection offers six curated pieces from biker shorts to tees, tanks, varsity sweaters, and hats. Equally as diverse as the line itself is the perk of unisex options; there’s a little something for everyone seeking to channel their inner pride! Buyers can also confidently place an order knowing their items are ethically sourced and sustainably made in the United States.
The comfy collection channels current trends with a similar feminine twist consistently seen throughout the many social channels of Kathleen Lights. Despite its commercial appeal and immediate success, “Libre” is a representation of authenticity in its purest form. Placing personality at the crux of the apparel allows not only the fashion itself to shine, but the message aimed for consumers to digest. At the core of the mission sits the Miami Freedom Tower, a symbol of hope and freedom for Cubans who sought asylum between 1962 and 1974. Wearing a “Libre” article is more than making a fashion trend come to life: it’s making a statement.
Rest assured, all Lights Label products are designed by a group of creatives born and raised in Miami, Florida aspiring to channel their Cuban culture with dignity and individuality. Every piece emphasizes the dynamic stories of those wearing the clothing on their backs; for Lights Label, it is endurance and resiliency defining who you truly are. Fuentes wishes that “Libre” will “[serve] as a reminder to all Latinx’s to celebrate the struggles of our past generations but to ultimately continue to Dream Awake, (Sueño Despierto), which is the anthem of those with dreams of the impossible. After all, anything is possible.”
Shop the collection here: https://lightslabel.com/collections/libre