Charlotte Tilbury’s new 24-hour vertical mascara is a social media sensation.
On August 26th, Charlotte Tilbury released the sensational Push Up Lashes! Mascara – the latest addition to their Pillow Talk collection. This year, the luxury makeup brand has dropped some amazing products already, like their jewel pot eyeshadow and flawless setting spray. It’s safe to say that they’re spoiling everyone!
As you might have guessed, the social media hype was huge. Instagram’s many makeup enthusiasts were determined to get their hands on the new product. In fact, 45,000 customers were on the waitlist for it pre-sale! But that begs the question: does the jet black mascara live up to the hype?
The Push Up Lashes! Mascara is designed to up your eyelash game. Packed with high-quality ingredients, it creates lifted, volumized, and dramatic lashes. What’s more, it’s both smudge-proof and humidity-proof for a flawless finish!
With enriching waxes like carnauba wax and microcrystalline wax, the mascara adds body and texture to dull eyelashes. Additionally, the Kerestore™ 2.0 keratin conditions them for a healthy appearance. Because of these strong ingredients, you won’t need to apply too many coats for dramatic results. Avoid a clumpy look by putting on a little bit at a time.
An interesting selling point of the mascara is its diamond-shaped application brush. The flat sides are used to apply the product onto lashes, whilst the tiny bristles are used to evenly comb the product through them. All in all, this innovative brush results in volumized lashes that’ll last all day.
Being a luxury makeup brand, this product is priced on the higher size. On the official Charlotte Tilbury website, you can buy the 10ml Pillow Talk Push Up Lashes! Mascara for £23 / $29 (and there’s also a 4ml travel size version available for £12 / $15!) Despite the hefty price tag, it’s a worthwhile investment if you want luscious, lifted eyelashes.