Having achieved unprecedented success with her debut EP As She Pleases last year, Los Angeles-based rising pop star Madison Beer has dropped the latest single “Baby” alongside a steamy music video via Sing It Loud/First Access Entertainment.
Taken from her forthcoming debut full-length album Life Support, the anthemic soundscape and sultry vocals belie a bold message of self-love that explores themes of romance, sexuality, and self-confidence.
Simplistic lyrics with a layered, vulnerable story that sees Beer learn to build herself up again after a mental health slump, the track is about taking back control of yourself and your body. She sings on the powerful, unapologetic chorus, “If you wanna be my baby / Know I’m gonna drive you mad / Probably gonna call me crazy / I’m the best you ever had, yeah / can turn you on, on, on / Why your clothes still on, on? / Keep you comin’ back for more.”
Speaking of the inspiration behind the track, Beer noted– “When I wrote ‘Baby’ I was not only reminding myself that I can have what I deserve but also warning the next person that comes into my life that being with me is conditional. ‘If you wanna be my baby’ then know I’m going to be loud, quiet, wild, sexy, shy, high, low. I’m not going to apologize for who I am or shrink myself down anymore so if you can’t deal, then keep walking.”
Matching with the swagger of the track, the dreamy music video directed by Drew Kirsch, sees Beer slip in and out of high-fashion looks that elevate the boost of confidence Beer is trying to put out with the track. The personal, introspective arrangement of “Baby,” is the teaser for Life Support, which is set to pay homage to Beer’s years of growth in the spotlight with renewed creative clarity and strength as delves into writing her own songs, producing and creating her own visuals.
In addition to “Baby,” Madison has also released other singles like “Good In Goodbye,” “Selfish,” and “Stained Glass”– it appears as though Beer is set to reach new heights in her musical journey with her upcoming piece of work coming straight from her heart.