For those unfamiliar to the world of social media influencers, Alyssia Bossio, better known to Instagram as Lyss, is a well-admired lifestyle and travel influencer. With 1.8 million followers (and counting), Lyss started out as a creative 18-year-old with a dream and has since taken over every platform, including a staggering 13M likes on TikTok. Receiving buzz from everyone from Forbes to Cosmopolitan, this savvy businesswoman is best known for her gorgeous earthy-toned Instagram feed and penchant for fashion.
Not satisfied with conquering your screens, this New York City gal is taking on the music industry to spread love, positivity, and pop bangers. Lyss’ first single, “What You Do To Me” was first teased on her Instagram, hinting at a pop flair over synthy summery beats. The track is, in fact, a feel-good banger with an infectious guitar hook. Playful lyrics like, “if I have a type I hope that it’s you” reinforce Lyss’ tongue in cheek style. The minimalist percussion and trap layering take me away to the streets of New York, free of the terrible British weather. The track is signed, sealed, and delivered with Lyss’ warm, sandy vocals that make listeners fall in love.
We spoke with Lyss about her burgeoning music career and the Black Lives Matter movement whilst virtually self-reflecting over ice cream.
As one of the first notable travel/lifestyle influencers, what advice would you have for those interested in becoming an influencer? My advice would be to follow exactly what you are most passionate about and create content around what you truly love! Influencing is more than just posting photos, it’s showcasing what you’re all about, and how you want to make an impact on other people’s lives. […] You are unique, and you have special distinct parts of yourself to offer the world, so show that. Be different!
How does having more than a million followers feel? Do you think growing your online presence has changed you as a person? Having more than a million followers was a very long process. It didn’t happen overnight for me. Growing my personal brand over the last several years and getting to showcase my lifestyle to a lot of people feels special to me. Being able to connect with people from all over the world is the coolest thing. I’m grateful to have a platform! My audience has allowed me to pursue my career and it has changed my life in so many ways, especially knowing that I can help and make a difference in other people’s lives.
I saw your post on the #BlackLivesMatter movement and it feels really important that you’re using your platform to speak out on salient issues. Do you feel any responsibility comes along with your platform? There’s always a responsibility that comes with a big platform, especially in times like these. Sometimes it’s easy to forget that people are listening to you because everything is just through your phone, but social media has become so insanely powerful that it’s crucial to be spreading awareness, supporting movements that matter, and speaking up for what you believe in.
What does being an influencer mean to you? Are you looking to transport any of that into your music career? Being an influencer to me means using my platform to make a difference in people’s lives. Influencing and inspiring other people to put themselves out there, use their creativity, to travel and explore the world, and pursue their dreams. I think what I do really ties into my music because a lot of the songs I write, including my single coming out, is about being happy and carefree.
Why pursue music? Music has always been a huge part of my life. I’ve been singing since I was 3 years old and come from a family that loves music too. It gives me an outlet to express myself in a totally new way that I haven’t really shown people before, so I’m excited!
Can you tell me a bit more about your music and how you’d describe your genre? My music is pop. I feel like a lot of the songs I’ve been writing lately are almost satirical. They are about real situations in my life that have happened and although some of them were difficult, I try to make light of every situation and grow from it and laugh about it.
Obviously, being based in New York, you’re surrounded by a rich, cultural history of music. Does New York have any influence on your musical persona? New York definitely has shaped my music a lot over the last year. I wrote a lot of my songs here and have had a lot of my crazy breakups, heartaches, and life lessons in this city. It’s definitely influenced my music.
Where’s your dream place to perform? Madison Square Garden, maybe?
You have some banging playlists on your Spotify, I especially love “Bad Ass Women.” Who’s your favorite bad-ass female? There are so many badass women I look up to. Currently obsessed with Lizzo. Her confidence shines through everything she puts out on the internet and in her music.
If your music was an ice cream flavor, what would it be? Chocolate chip cookie dough. The ice cream being the base of my life, and the cookie dough pieces being the obstacles I’ve jumped over and put into my music.