Chart-topping, award-winning singer-songwriter JoJo drops the official video for her latest release “Small Things,” taken off the critically-acclaimed album good to know. Having burst onto the scene at the young age of 13 and becoming the youngest solo artist to have a debut #1 single in the U.S. with the hit single “Leave (Get Out),” JoJo has become a veteran of the music industry.
The soulful track with its acoustic stylings and JoJo’s soaring vocals is as intimate as it is expansive. Sonically and lyrically vulnerable, the track’s accompanying video is a low-key visual treat, directed by Santiago Salviche, that juxtaposes a glammed up JoJo with her raw, personable delivery showcasing a perfect blend of hazy heartbreak and vibrant life. The video also includes a call to action from JoJo to support the ACLU, with the 29-year-old artist explaining the video description that she waited to release the video in light of the widespread activism for racial justice over the past month. She wrote,
I’ve been trying to wait for the right moment to share this video with you. With everything going on in the world and in our own backyard, I didn’t want anyone to misconstrue its release as some kind of indication that I’ve moved on from the revolution at hand, here in America. I want to say it clear as day: Black people made me who I am.
“Small Things” establishes JoJo’s ability to impress with understated simplicity. And if you’re hoping to have a live experience with the track and the rest of the incredible good to know, you’re in luck as, JoJo will perform tracks from good to know live for the first time on June 27, on MelodyVR for its Live in LA series, giving viewers an exclusive 360° performance inside its state-of-the-art studio space.