London Fashion Week used to be an exclusive invitation-only event for press and trade. But from Friday 12 June, it became the first season to go completely digital.
By going online, The British Fashion Council has created the first fashion week to open its private preview to the public on the LFW online hub. Plus, by merging the men’s and women’s shows onto one platform, it’s also gender-neutral.
COVID-19 has made us reframe everything we know about life and the lockdown has forced businesses the world over to change how they do things. The fashion industry is one sector that’s had a major shakeup. Just last month, Gucci announced that is was going seasonless, showing twice a year as opposed to the usual five. It came after news that Saint Laurent stated it would not be showing at Paris Fashion Week in September.
Due to social distancing rules in the U.K., London Fashion Week decided to move online rather than be canceled. By combining the men’s and women’s LFW dates into one weekend (12-14 June 2020), everyone can get a front-row seat at London Fashion Week by visiting the LFW Online Hub.
Traditional catwalk shows have been replaced by interactive fashion films (you can click and unlock in-video exclusives and discover the designers), panel chats, and live performances. You can view the work from London’s Class of 2020 fashion and design students, scope out up-and-coming talent, listen to exclusive DJ sets, as well as watching webinars, listening to podcasts, and much, much more.
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