justine skye

Justine Skye x H&M

Spring 2020 will be the season for sporty and vibrant festival vibes that will be a must-have in closets. Pairing comfort with cuteness, the Justine Skye x H&M festival collection will have pieces inspired by streetwear and athletic wear. Skye represents the face of the global campaign that was co-created with stylist Ade Samuel and photographer Tyler Mitchell. Launching March 12, the Justine Skye x H&M festival collection will be available in select H&M stores and online at hm.com.

justine skye

With the release of this new collection, Skye was inspired to bring a new creative eye to this season’s festival fashion. As this spring festival season begins, there has been a transition from free-flowing boho-inspired clothing to eccentric colored or reflective athletic wear. Skye captures this change in trends idealistically by incorporating neon and silver metallic colors in key-pieces such as biker shorts, matching sets, and cropped shirts. 

On another note, many products featured in the collection complement each other allowing room for mix and match outfits. Nonetheless, a new creative eye will intrigue shoppers as they piece together outfits suitable for their styles. Additionally, Skye has incorporated accessories like a matching neon bucket hat and a bandana scarf that will give a new edge to your look.

While appearance is one thing, it can be nothing without the benefits of convenience. Fortunately for women and young adults, this festival collection focuses on the importance of mobility by producing highly in-fashion oversized styles as well as body-con silhouettes made in organza for extra breathability. Furthermore, many of these cropped styles provide the perfect balance of coverage that will allow you to feel comfortable and not overly revealing. Skye has successfully appealed to specific factors when designing this collection by evoking feelings of confidence with contentment in clothing.  

The Justine Skye x H&M festival collection acknowledges and targets the modern festival style female audiences are leaning towards. So do not miss the chance to prepare for this upcoming festival season and get ready for the release of a collection that will give an eye-popping look. Whether inside or outside the music festival scene, this new collection will be hot and affordable this spring.