The iconic Pepsi brand and American based fast fashion retailer Forever 21, have collaborated to debut a sporty capsule collection being launched nationwide. The #F21xPepsi line launched in stores and online on April 18th.
Just in time for summer, this collaboration’s vibe is spot on! Plenty of neon colors, tie-dye, and bold logo prints seen throughout the pieces give the whole size inclusive collection a fresh look. Throwback Pepsi logos and graphics from the ’80s and ’90s were also used for the collab. The collection boasts an array of logo tees for guys and girls which include biker shorts, swimwear, cropped tanks/hoodies, and sweet summer-ready accessories.
With these sporty designs, Forever 21 reinforced their commitment to music by having notable Australian DJ Alison Wonderland featured as the campaign lead. As a successful DJ, singer, songwriter, and producer, her new single “Peace” was released in time with her newest campaign. She’s been a fan of their collections in the past and mentioned she, “was really stoked when they approached me to do this one with Pepsi.”
To celebrate the launch of the collaborative capsule collection, F21 and Pepsi held an exclusive Hollywood pool party at The Dream Hotel with Alison Wonderland. Guests got a taste of the collab while enjoying her awesome set.
With retail prices ranging from $5 to $40, they’ve included something for everyone. After the initial release, Forever 21 x Pepsi will continue to release additional licensed fashion items like everyday accessories, including a Pepsi flavored lip balm. I have my eyes set on the windbreaker – a classic ’90s look! Grab some of these pieces for yourselves in Forever 21 stores across the nation and at Forever21.com.