The 23 year old singer-songwriter from Edinburgh has had an exciting twelve months. Seeing a change in sound from her acoustic folk days following the release of her comeback single “Chewing Gum” in 2016, she is now an independent musician, self-producing her new releases. Most recently, she’s released “The Moments I’m Missing,” the first sneak peek of her upcoming sophomore album. We caught up with Nina to talk about her music, style and what the future holds.
You recently hit 1M streams on “The Moments I’m Missing” — huge congratulations! Tell us about the track. Thank you! it’s basically the sonic version of my life up till now and all the key moments in it. I think nowadays we live in such a fast paced world and it’s hard to take everything in and appreciate the moments, so it’s also about recollecting memories that you’ve forgotten.
What was the inspiration behind the video? It’s kinda like being trapped inside your own childhood. I wanted to find a way to merge the two worlds and I worked with a great director, Daniel Alexander Harris, to make this come to life.
“The Moments I’m Missing” is a bit of a departure from your previous releases. What inspired the change? Growth or change of taste?
It’s been over 3 years since my last album so to me it’s felt like a very gradual change, I’ve been writing songs more or less every day since. It’s still very lyrically focused but the sound around the words has definitely evolved to suit my own personal tastes. Pop music is forever changing, trends come and go and I like to experiment with the times. Moving to London has definitely opened my ears up to a lot more variety of sounds.
Your previous sound was a bit more rooted in acoustic and folk music, do you consider it to be your stepping stone to where you are now? Can fans expect a return down the line?
I think every project will be a stepping stone to the next. An acoustic guitar and youtube video was the only thing I could afford at the beginning so there was no other option. Then I tried full on electronic pop. And now I’ve settled back somewhere in the middle because that’s what suits me best I believe. It got to the point where I wasn’t listening to the type of music I was making and I thought why don’t I make something I’m excited about? I like to keep changing and want people to feel like they’re discovering a new artist with every album/EP.
We saw you produced the latest track, have you had much experience prior? And will you be continuing to produce future releases? How do you feel the process has changed between you working on it start to finish vs. laying the vocals and having someone else produce it? I’ve been learning production for a few years now. It’s something I enjoy doing but it’s still early days. I self-produced a 5 track EP last year called Life In Colour and I wanted to try and take some of this into the new album. I love recording my own vocals because I can try crazy things and not feel self-conscious doing it. It’s definitely aided my writing. I found this huge sample database the night I wrote Moments and was so inspired by everything I was hearing, it really helped shape the song. I then finished the production and got one of my main collaborators, Jordan Riley, to finish it up and mix.Who are some artists that have inspired you? Anyone that tells their own story through their music. I love Alanis, Lauryn Hill, Taylor Swift, Stevie Nicks, Carly Simon etc etc etc. It could be any genre, I don’t normally listen to grime but when I listened to the Stormzy album recently I was hooked, it was so honest and raw. That’s what makes something special for me.
To what extent, if any, does your personal style and look reflect your sound? I’m quite “everyday” ha, I think my music is quite “everyday” too. There are definitely elements of the 90s too. My boyfriend says I dress like an “internet girl.”
What’s one song that you’ll never stop performing live?
Whatever the newest song is, always!
What’s your stance on pop music today? Who would you consider to be the trailblazers? I think pop music is at a really weird time where everything sounds the same with pitched vocals and drops BUT I think what’s amazing is how many secret writers and producers are getting the chance to release their music and be heard. And how many unsigned artists are just uploading their track to Spotify and going viral. I love the Julia Michaels’ mini album, she’s great. It feels like the control is coming back to the creators.