RITUAL return with “Wouldn’t Be Love,” a stellar dark pop song. The release is complemented by the latest installment of the short film the band have been revealing alongside each release. Following the narrative in “Drown the Lovers,” the video perfectly complements the track while also revealing more to the story.
The band said, “‘Wouldn’t Be Love’ is a key track from the ‘No Escape Out of Time’ project for us. The lyric ‘the line of love and hate we walk until we break’ is one of our favorites and it speaks a lot about the themes these songs on the project explore. That line between loving someone to the point where you know they’ve changed you forever and yet then seeing your relationship fall apart and leave you feeling like you wish you’d never met. At the same time, it’s a moment of realization, accepting that ‘it wouldn’t be love if it didn’t hurt nobody.’ That experience and everything that comes with it, is really what we all crave.”
Along with the release of the track and accompanying video, RITUAL announced their debut live show at London’s The Roundhouse on June 15th.