Louise Aubrie – Too Late

The color scheme in Louise Aubrie’s new music video ‘Too Late” irresistibly reminds me of the Eloise books written by Kay Thompson and illustrated by Hilary Knight. Completely black and white, except for the bright pink streak of Aubrie’s microphone stand. The concept is simple but well executed, highlighting the strength of Aubrie’s stage presence.

The song itself has a grungy rock and roll beat, while Aubrie’s vocals and aesthetic (dark eyeliner, platform boots, artfully rumpled hair) evoke 80’s icons such as Pat Benatar. Aubrie’s album Late 44 was recorded at the legendary Abbey Road studios in London and features band members from the likes of Adam Ant, The Waterboys and Dexy’s Midnight Runners. “Too Late” is a catchy single with a solid core that acts as an accessible platform for Aubrie, who now splits her time between New York and her hometown of London, to showcase her fresh interpretation of the music at her roots.