“You want me to be yours, and I want you to let me in so I’m gonna feed your ego. Can’t waste time so you got to let me need you, need you, need you.”
“Ego” reflects the evolution of today’s music and the desires of a new musical era. Chris Loco’s style blends hip-hop, trap beats and EDM that is at the least refreshing, if not, brilliantly innovative. Opening with the angelic hymns of a Roman Catholic church children’s choir is always a sure fire, almost cliche, way to tell the listener “this song is going to be epic,” but what followed was far from ordinary or expected.
The bass drops and Raye’s sexy, punchy voice comes at you like a wrecking ball, urging you to start “feelin’ yourself,” hence the title “Ego.” The lyrics tell the listener to let it all get in your head, turn on your swag and let it flow through the your body. To finish the track, Loco refreshingly hits us with a solo break down that takes the spotlight off of London artist Raye (once convinced you could listen to her serenade forever) and onto his skills on the keyboard, subtly reminding the listener why they liked the song in the first place.
The song has a vibe that is reminiscent of a remix, which translates to, “a good song that was made better when compounded with heavy bass, trap snare, and electric flare.” This aspect of Loco’s sound inarguably sheds light to his unique double personality of songwriter and producer and how doing it all seems to be his natural gift.
The English musician and producer plans to drop his debut EP See No Evil and a music video for “Ego” soon and is keeping his fans updated full with anticipation via Twitter and Instagram. Loco’s growing fame is attributed primarily to producing and writing songs for successful artists such as Emeli Sande, Rita Ora, Kwabs, and Professor Green- a song featuring Tori Kelly, “Lullaby,” that made top 5 in the charts. On October 4, Loco will accompany friend and artist Raleigh Ritchie on his UK Tour.